Internet Video Services
Streaming and downloadable video is now a widely accepted Internet medium. Popular web sites such as MySpace and the BBC use video extensively. Other sites such as YouTube consist solely of video content.
Some useful facts:
- The latest statistics show that more than 86% (www.statistics.gov.uk) of the UK have high speed ADSL Internet connections.
- 99% of Internet viewers have the Adobe Flash player installed (www.adobe.com/products/player_census/flashplayer).
- Internet TV is already available in the UK with BT Vision now offering TV on demand (www.btvision.bt.com/vision)
Examples of our work
The benefits to your visitors
Video placed within web sites offers fast, easy and exciting content in comparison to reading text. Images, video, animations and people can all be merged together to produce a highly engaging presentation ideal for a number of different purposes.
Adding video to your web site offers visitors:
- Visually exciting easy to watch content
- More information than would normally be read from web pages
- Additional information only achievable through video (i.e. demonstrations)
- A paced, structured format that makes sense
Video can also provide additional credibility for your organisation. Professionally constructed clips add an additional media layer often only found on sites with much bigger budgets. Although the process is affordable, most web site owners do not realise that their web site's budget or technologies can support it.
Examples of video content that will enhance your web site
Corporate Videos
A corporate video offers an introduction and overview of a company or division. Editing techniques are used to help blend together sequences creating a fast paced and interesting presentation.
Visitors to your web site can learn more about your organisation in a shorter time than viewing your web site. They will also be able to see actual clips of your facilities, staff at work and any suitable product/service demonstrations.
The video can be shot on your premises, off-site or a mixture of both. Depending on the complexity, number of locations and length of the video the production process may have to take place over several days.
You may choose to have a presenter, narrator or use your own staff in the production. Alternatively graphic titles and animation may be used to provide the structure and continuity.
Typical format
- Introduction title screen
- Overview
- History
- Products/Services
- Your staff
- Your facilities
- Testimonials/success stories
- Conclusion/call to action
- End graphics
Integration options
Often these videos are featured on the web site’s home page or on the about us page. This type of video could also be featured as part of a future promotional CD.
Example timescales
Pre-production - 1 day
Production - 1 to 3 days
Post-production - 1 day
It is normal to film more footage than will be used on the final edit. The remaining footage may be useful for future productions or simply to add to your media library.
Training and Tutorial
Training and tutorial videos can help visitors to understand concepts, processes and specific actions in a way that is simply not possible with words and pictures. Training videos can cover a wide variety of topics and can be presented in a number of formats.
Common training and tutorial video uses include:
- Software and Application help (includes using web sites)
- Traditional Trainer and PowerPoint presentations
- 'How-to' videos for specific manual tasks
- Series or single eLearning applications
Typical format
- Introduction title screen
- Overview of points covered
- Sub-title graphics
- Part 1, part 2, part 3 etc…
- Summary or conclusion
- End graphics
Integration options
Often these video are featured on the web site's training or how-to page and may be part of a set or series. Alternatively they may be linked to a particular product, service or information article. Training videos are often classed as premium content (similar to www.lynda.com) and require a membership or payment to be viewed.
Example timescales
Pre-production - 1 day
Production - 1 - 5 days
Post-production - 1 - 2 days
Due to the variation in length, complexity and technical content the above timescales may not be correct for every application. Converting existing training sessions into video clips is usually a much faster process than filming new content.
Information Videos
Non commercial or large web sites may require information videos to help communicate and publicise information both publicly and internally. Corporate intranet’s and extranet's are increasingly using video to provide new information to both staff and clients alike.
An information video may be used to:
- Provide press releases
- Promote new product or service ranges
- Provide general updates and news
- Inform staff/clients about internal changes
- Promote new events
- Provide coverage of past events (i.e. AGM's)
- Provide safety, security and other internal information
- Share financial news and data
Typical format
- Introduction title screen
- Personal introduction
- Information section or message
- End graphics
Integration options
Informational videos can be featured on your web site home, news, events, press releases, product/services, Intranet and extranet pages.
Example timescales
Pre-production - half a day to 1 day
Production - half a day to 1 day
Post-production - half a day to 1 day
Usually it is possible to film several different clips within this timescale assuming the set-up required is similar.
Product and Service Demonstrations
An excellent way to enhance product and service information is to provide additional visual information in the form of video. Product and service demonstrations can assist both online and offline sales/enquiries by providing the visitor with invaluable extra information.
Product videos may consist of:
- Showing how easy a product is to use
- Showing the effect of a product
- Product spin-a-round for complete inspection
Service videos might include:
- Visuals of service in action
- Before and after shots
- Testimonials
Typical format
- Introduction title screen
- Product/service
- End graphics
Integration options
Often these video are featured on the web site’s product/services pages.
Example timescales
Pre-production - half a day to 1 day
Production - 1 day
Post-production - half a day to 1 day
Usually it is possible to film several different clips within this timescale assuming the set-up required is similar.
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