New site for innovative nursery retailer Hippychick

Hippychick are very much a continuing West Country success story, founded in 1999 as a home based activity, sourcing and supplying useful and original products for the baby and toddler market, the company has really found its feet and now employs over 12 people operating out of a large warehouse near Bridgewater.

As the company has grown up, so have its activities which include innovative product development, sourcing ever new product lines, supplying major UK retailers and export to over 20 countries.

Needless to say this burgeoning commercial activity put strains on Hippychick’s original ecommerce website and this factor plus a need to revamp the site in graphic and navigation terms brought Crisp eBusiness into the picture.

‘Hippychick’s clear brief to us ’, stated - Alex Wren Crisp eBusiness Technical Development Manager, ‘ was to replace the old site with a solution that not only looked better but offered increased functionality including a direct “real time” connection to Hippychick’s existing back office SAGE & ACT systems – in effect creating a truly seamless ordering, accounts and shipment process. ’

The site features a host of advanced features that help the integration approach which include:

Reseller area offering online ordering for account holders
Client admin system with advanced content management
Features special offers and latest products
Live information including - recently viewed, similar items, other people bought
Secure online credit card payment
Stock level control
Multiple currencies
Postcode lookup for stockists
Site search

The result has proved a great success at Hippychick, the new site and systems receiving an early baptism of fire to meet the Christmas present buying rush.

‘We are delighted with the new site, ’ commented Hippychick MD and founder Julia Minchin ‘we were particularly impressed with the speedy and effective way that Alex and his team have worked with us to meet our expectations – the end result being an attractive and robust ecommerce site that can grow with our business’

To find out more please visit the website

New site for innovative nursery retailer Hippychick

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